"One trick about writing for the Internet is remembering how little most of your readers give a fuck about anything. At all times, they are a second away from every other site on the Internet, 75 percent of which have boobies. So don't try entertaining them with one side of a pedantic argument. Make your case, in all your own words, slap on a picture of some twins riding a Slip n' Slide and get out of the way." Bucholz, Chris (2011).
(I think mine sounds like #1, by the way)
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